Subway ads are both a blessing and a curse. On the one hand, these ads are great if you don't have a book with you (or if you're too embarrassed to pull out your copy of "The Host"... what? The movie was surprisingly good!). But then, every so often, you end up in a car with limited options. Like the advertisements promising acne-free skin if you make just a few trips to Queens every other Tuesday. Or a night school ad with about 84 real student quotes (the more quotes, the better the school). Or, this little gem:
I've noticed that the MTA really goes for dramatic copy in their subway ads. They just love to use a short word or two followed by a period. Or question mark. Like this. Done. Got it?
The MTA also uses their ads to update subway riders on the progress of a bunch of different projects. It's like a status report that you're forced to read as you ride in a subway car that possibly has a door made completely of Scotch Tape.
But the copy in the ad above takes things a step further. It's not just dramatic. It's completely creepy! At first read, you might think, "Okay, they're telling me to smile because they're making so many improvements. Like adding cameras that I can't see." And then it hits you.
Read it again and it says something like, "Yoo-hoo! Over here! Smile at us. We're watching you and judging you."
Not cool, MTA. Frown.