WORK EXPERIENCE

GUIDEPOSTS, New York, NY

Editor and Blogger, June 2015 – Present

Associate Editor and Blogger, July 2013 – June 2015

  • Write inspirational stories for Guideposts, Mysterious Ways and Angels on Earth magazines, national publications with a combined readership of more than 2 million
  • Story topics include medical marvels, historical mysteries, Christians in the Middle East, relationships, career change, weight loss, parenthood, spiritual awakenings, the afterlife and death
  • Interview authors and experts for historical pieces, Q&As, first-person narratives and web exclusives
  • Edit the first-person accounts of both new and experienced writers across the country
  • Manage the popular Guideposts.org blog “Lunch-Break Miracles,” launched in March 2014
  • Blog twice a week about miracles, wonders around the world and personal experiences
  • Build and maintain extensive network of freelancers, contributors and guest bloggers
  • Pitch story ideas at weekly and monthly editorial meetings, co-plan each issue of Mysterious Ways magazine and build inventory of stories with a focus on finding fresh voices and young narrators
  • Plan social media strategy and campaigns – including a live chat with a dream expert – for Mysterious Ways brand on Facebook, Twitter, Instagram and Pinterest. Organically increase fan bases by fostering sense of community, interacting with readers and posting highly shareable stories, videos and images
  • Lead training sessions for junior editors and interns, and edit their story drafts
  • Brainstorm and develop interactive web exclusives, including slideshows, videos and photo stories 
  • Star in how-to video craft series – “Quick ‘n’ Crafty” – on Guideposts.org

 

QUIDSI, an Amazon.com subsidiary, Jersey City, NJ

Senior Copywriter, May 2010 – April 2013

  • Lead copywriter for Diapers.com and Casa.com, retail websites acquired by Amazon.com in 2011
  • Created clear and conversational copy for “About Us” pages, print and digital catalogs, buying guides, banners, Facebook campaigns, holiday initiatives, storewide sales, surveys and PR communications
  • Managed website banner process from copy to completion, including scheduling and placement
  • Wrote 5-8 marketing emails per week highlighting sales, product launches and seasonal editorial themes
  • Led brainstorming sessions with marketing team for weekly and monthly email planning
  • Produced SEO copy for brand pages and 600+ unique product descriptions
  • Drafted click-worthy subject lines and incorporated findings from subject line tests
  • Collaborated with design, marketing and merchandising teams to promote products in fresh ways

 

TOYS“R”US, Wayne, NJ

Online Copywriter, August 2008 – April 2010

  • Wrote and edited copy for Toysrus.com, Babiesrus.com, FAO.com, eToys.com and babyuniverse.com
  • Crafted compelling subject lines, headlines, taglines and customer communications, including welcome, operational and recall emails
  • Put together eCommerce style guide to ensure consistency across brands

 

FREELANCE WORK, New York, NY

Mediabistro, Instructor, July 2016 – Present

  • Develop lessons for online and in-person copywriting courses at the beginner and advanced levels

Nanit, Blogger and Editor, March 2016 – Present

  • Generate tips-based blog posts for baby sleep startup, brainstorm editorial themes, interview pediatricians and sleep experts, edit mobile app copy and establish witty brand voice
  • Post topics include sleep myths, travel advice, how to set up a nursery and tips from a real-life "sleep whisperer" 

Jet.com, Content Creator, February 2015 – Present

  • Created pre-launch web copy to generate buzz for Jet, a disruptive startup and Amazon competitor
  • Write emails, direct mail, inserts and marketing copy directed at varying segments of shoppers, including college students, urban shoppers, new movers and parents
  • Shape humorous tone and voice for brand, both before and after launch
  • Brainstorm creative concepts, seasonal themes and taglines for marketing and design teams

ZippySack, Social Media Manager, October 2014 – February 2016

  • Managed social media content for popular children’s brand ZippySack (a top As Seen On TV product for kids) on Facebook, Twitter, Instagram and Pinterest
  • Oversaw editorial calendar and worked closely with design, marketing and customer service teams to produce weekly creative assets and address customer concerns
  • Interacted with fans and answered customer questions, all while maintaining upbeat, quirky brand voice
  • Planned giveaways, campaigns and Facebook ads to boost engagement, product visibility and audience 

Shutterstock, Blogger, June 2013 – September 2015

  • Wrote posts for the Webby-nominated Shutterstock Blog, including “5 Dating Tips that Apply to Creating Emails Too” and “Edit Like a Surgeon”

Bundle Organics, Content Writer, October 2013 – April 2015

  • Crafted playful, peppy copy for prenatal juice startup’s website, product descriptions, tradeshow swag and brochures. Also wrote packaging copy for brand’s exclusive Harney & Sons maternity tea line

The Jewish Exponent, Features Writer, September 2007 – August 2008

  • Wrote in-depth stories for business and health sections of weekly, 60,000-circulation newspaper. Story topics included online dating, wedding sneakers, happy workplaces and collegetown retirement

 

INTERNSHIPS, New York, NY

The Journal News, Rockland Metro Section, Summer 2007

  • Reported on community events and wrote more than 20 news stories, including front-page articles

Quest Media, Quest Magazine and Q Magazine, Spring 2007

  • Copy edited and fact-checked features and front-of-the-book pages, plus conducted article research

 

EDUCATION

New York University, M.A. in Journalism, New York, NY, January 2008

Teachers College, Columbia University, M.A. in Social Studies, New York, NY, October 2006

Cornell University, B.A. in History, Ithaca, NY, January 2005

 

SKILLS

Microsoft Word, Excel, PowerPoint, WordPress, Blogger, iMovie, Facebook, Twitter, Instagram, Pinterest

 

DISTINCTIONS

Guideposts National Cabinet Speaker (2014), min Social Media Bootcamp, Quidsi “Be Kind” Award, The Journal News Spot News Award, Golden Key International Honour Society