Senior Editor, Parents Latina magazine, February 2019 – Present

  • Write, edit and pitch health, parenting, kids, food, crafts, books and travel content for national magazine with 3.4 million readers

  • Work with freelance writers from proposal stage through multiple rounds of revisions

  • Manage and plan strategy for Facebook, Pinterest and Twitter

  • Develop brand partnerships and influencer relationships to extend digital reach

  • Attend industry events and desk-sides, and work closely with PR reps


Managing Editor, Mysterious Ways magazine, April 2017 – February 2019

  • Oversaw editorial, creative, web, video, podcasts and social media for Mysterious Ways magazine, a Guideposts publication with 400,000 readers

  • Ensured print magazine production ran smoothly at all stages

  • Worked one-on-one with editor-in-chief, creative director and digital director to grow Mysterious Ways brand online and in print

  • Managed three direct reports and edited the work of senior editors, junior editors and freelancers throughout the organization

  • Spearheaded magazine's brand refresh, including changes in design, font, layout and art

  • Introduced new magazine features with a focus on visual, social media-friendly storytelling

  • Built magazine's network of freelancers and inventory of stories

  • Led video content strategy and production of regular Facebook Live events

  • Secured compelling cover stories and Q&A subjects to appeal to younger audiences

  • Wrote "Editor's Note" for every issue and blog regularly

  • Maintained magazine's print, web and freelance editorial budget


Editor, June 2015 – April 2017

Associate Editor, July 2013 – June 2015

  • Wrote inspirational stories for Guideposts, Mysterious Ways and Angels on Earth magazines, national publications with a combined readership of more than 6 million

  • Interviewed authors and experts for historical pieces, Q&As, first-person narratives and web exclusives.

  • Edited the first-person accounts of new and experienced writers

  • Managed the popular blog “Lunch-Break Miracles"

  • Pitched story ideas at weekly and monthly editorial meetings

  • Planned social media campaigns on Facebook, Twitter, Instagram and Pinterest

  • Starred in how-to video craft series – “Quick ‘n’ Crafty” – on


QUIDSI, an subsidiary, Jersey City, NJ

Senior Copywriter, May 2010 – April 2013

  • Lead copywriter for and, retail websites acquired by in 2011

  • Created clear and conversational copy for “About Us” pages, print and digital catalogs, buying guides, banners, Facebook campaigns, holiday initiatives, storewide sales, surveys and PR communications

  • Managed website banner process from copy to completion, including scheduling and placement

  • Wrote 5-8 marketing emails per week highlighting sales, product launches and seasonal editorial themes

  • Led brainstorming sessions with marketing team for weekly and monthly email planning

  • Produced SEO copy for brand pages and 600+ unique product descriptions

  • Drafted click-worthy subject lines and incorporated findings from subject line tests

  • Collaborated with design, marketing and merchandising teams to promote products in fresh ways


TOYS“R”US, Wayne, NJ

Online Copywriter, August 2008 – April 2010

  • Wrote and edited copy for,,, and

  • Crafted compelling subject lines, headlines, taglines and customer communications, including welcome, operational and recall emails

  • Put together eCommerce style guide to ensure consistency across brands



Various Clients, Writing Instructor, July 2016 – Present

  • Develop lessons for online and in-person copywriting courses at the beginner and advanced levels for clients like MediaBistro, Hearst and Agency Within

Nanit, Blogger and Editor, March 2016 – Present

  • Generate tips-based blog posts for baby sleep startup, brainstorm editorial themes, interview pediatricians and sleep experts, edit mobile app copy and establish witty brand voice

  • Post topics include sleep myths, travel advice, how to set up a nursery and tips from a real-life "sleep whisperer", Content Creator, February 2015 – Present

  • Created pre-launch web copy to generate buzz for Jet, a disruptive startup and Amazon competitor

  • Write emails, direct mail, inserts and marketing copy directed at varying segments of shoppers, including college students, urban shoppers, new movers and parents

  • Shape humorous tone and voice for brand, both before and after launch

  • Brainstorm creative concepts, seasonal themes and taglines for marketing and design teams

ZippySack, Social Media Manager, October 2014 – February 2016

  • Managed social media content for popular children’s brand ZippySack (a top As Seen On TV product for kids) on Facebook, Twitter, Instagram and Pinterest

  • Oversaw editorial calendar and worked closely with design, marketing and customer service teams to produce weekly creative assets and address customer concerns

  • Interacted with fans and answered customer questions, all while maintaining upbeat, quirky brand voice

  • Planned giveaways, campaigns and Facebook ads to boost engagement, product visibility and audience

Shutterstock, Blogger, June 2013 – September 2015

  • Wrote posts for the Webby-nominated Shutterstock Blog, including “5 Dating Tips that Apply to Creating Emails Too” and “Edit Like a Surgeon”

Bundle Organics, Content Writer, October 2013 – April 2015

  • Crafted playful, peppy copy for prenatal juice startup’s website, product descriptions, tradeshow swag and brochures. Also wrote packaging copy for brand’s exclusive Harney & Sons maternity tea line

The Jewish Exponent, Features Writer, September 2007 – August 2008

  • Wrote in-depth stories for business and health sections of weekly, 60,000-circulation newspaper. Story topics included online dating, wedding sneakers, happy workplaces and collegetown retirement



The Journal News, Rockland Metro Section, Summer 2007

  • Reported on community events and wrote more than 20 news stories, including front-page articles

Quest Media, Quest Magazine and Q Magazine, Spring 2007

  • Copy edited and fact-checked features and front-of-the-book pages, plus conducted article research



New York University, M.A. in Journalism, New York, NY, January 2008

Teachers College, Columbia University, M.A. in Social Studies, New York, NY, October 2006

Cornell University, B.A. in History, Ithaca, NY, January 2005



Adobe InCopy, Microsoft Word, Excel, PowerPoint, iMovie, Celtx, Adobe Clip, Canva, Hootsuite, BeFunky, Facebook/Instagram Insights and Ads, Trello, Slack, WordPress, Blogger



Guideposts National Cabinet Speaker (2014), min Social Media Bootcamp, Quidsi “Be Kind” Award, The Journal News Spot News Award, Golden Key International Honour Society