RESUME

EXPERIENCE

WRITER - Freelance | 2013 - Present

  • Develop “Unibrow,” an original animated comedy series (ages 6-11), with Very Big World Entertainment

  • Freelance writer for 2 upcoming Moonbug preschool series

  • Freelance writer for “Lego Duplo Adventures,” a Moonbug YouTube series

  • Freelance writer for “Rubble & Crew,” a SpinMaster/Nick Jr. preschool series

  • Freelance writer for “Alma’s Way,” a Fred Rogers Productions/PBS Kids preschool series

  • Completed fellowships with Fred Rogers Productions (2022) and Sesame Workshop (2021), which resulted in a development deal with Sesame Workshop

  • Developed social media content and strategy, including editorial calendars and posting schedules, for The Second City as well as several toy brands

  • Wrote content—such as book chapters, blog posts, feature articles, emails, web copy, video scripts and instructional materials—for brands like Global Tinker, Jet.com, Shutterstock, Nanit, MediaBistro, Hearst, Guideposts.org, Guideposts magazine and Bundle Organics

MANAGING EDITOR - EHOW.COM, World of Good Brands (formerly Leaf Group) | June 2022 - December 2023

  • Managed editorial team, digital content, social media (including Instagram and TikTok), video, production schedule, budget and freelance writers

  • Oversaw brand refresh, including new visual branding, mission, editorial standards, style guides and workflow

  • Built freelance and contributor network with focus on highlighting diverse voices in the crafting, food and DIY spaces

  • Led content strategy that resulted in AVA Digital Awards for ehow’s TikTok and video

SENIOR EDITOR - PARENTS LATINA MAGAZINE, Dotdash Meredith | February 2019 - February 2022

  • Wrote, edited and pitched cultural, health, parenting, kids, food, crafts, books and travel content for national magazine with 3.4 million readers

  • Assigned and managed freelance writers and junior staff editors, from proposal stage through multiple rounds of revisions

  • Created and planned strategy for social media, including video, giveaways, ads, as well as influencer and celeb takeovers

  • Developed brand partnerships and influencer relationships to extend digital reach

  • Attended industry events and desk-sides, and worked closely with PR reps

MANAGING EDITOR - MYSTERIOUS WAYS MAGAZINE, Guideposts | April 2017 - February 2019

  • Oversaw editorial, creative, web, video, podcasts and social media for Mysterious Ways magazine, a Guideposts publication with 400,000 readers

  • Managed three direct reports and edited the work of senior editors, junior editors and freelancers throughout the organization

  • Spearheaded magazine's brand refresh, including changes in design, font, layout and art

  • Introduced new magazine features with focus on visual, social media-friendly storytelling

  • Maintained editorial budget, grew network of freelancers, and built inventory of stories

  • Led video content strategy and production of regular Facebook Live events

  • Wrote "Editor's Note" for every issue and blogged regularly

EDITOR, Guideposts | June 2015 - April 2017

ASSOCIATE EDITOR, Guideposts | July 2013 - June 2015

  • Wrote inspirational stories for Guideposts, Mysterious Ways and Angels on Earth magazines, national publications with a combined readership of more than 6 million

  • Interviewed authors and experts for historical pieces, Q&As, first-person narratives and web exclusives

  • Edited the first-person accounts of new and experienced writers

  • Planned social media campaigns on Facebook, Twitter, Instagram and Pinterest

  • Starred in how-to video craft series on Guideposts.org


SENIOR COPYWRITER - DIAPERS.COM AND CASA.COM, Quidsi, an Amazon.com subsidiary | May 2010 - April 2013

  • Created clear and conversational copy for “About Us” pages, catalogs, buying guides, banners, Facebook campaigns, holiday initiatives and PR communications

  • Managed website banner process from copy to completion

  • Wrote 5-8 marketing emails per week, drafted click-worthy subject lines and incorporated findings from subject line tests


ONLINE COPYWRITER, Toys"R"Us, Inc. | August 2008 - April 2010

  • Wrote email and web copy for Toysrus.com, Babiesrus.com, FAO.com and eToys.com


EDUCATION

  • THE SECOND CITY FILM SCHOOL: Certificate, Screenwriting/Filmmaking

  • NEW YORK UNIVERSITY, M.A. in Journalism

  • COLUMBIA UNIVERSITY, TEACHERS COLLEGE, M.A. in Social Studies Education

  • CORNELL UNIVERSITY, B.A. in History


TRAINING

  • The Second City: Improv, sketch

  • UCB: Improv, sketch

  • THE PIT: Improv

  • IMPROVOLUTION: Improv, sketch

  • NORTH COAST: Improv


SKILLS

  • Screenwriting: Final Draft, Celtx

  • Film/Content Editing: Adobe Premiere, Adobe InCopy, iMovie

  • Microsoft Office: Word, Excel, PowerPoint, Outlook

  • Google Workspace: Drive, Docs, Sheets, Slides, Meet, Calendar

  • Social Media: SocialStudio, Sprout Social, Hootsuite, Canva, BeFunky

  • Project management: Slack, Trello

  • Blogging: WordPress, Blogger


DISTINCTIONS